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SWOT Analysis

Business Analyst Techniques #1 SWOT Analysis

SWOT AnalysisThe SWOT analysis can be described as the foundation of developing your strategies and tactics which can later become a road-map for writing any business plan or case. SWOT is the strategic planning used to evaluate Strength, Weakness, Opportunity and Threat involved in a project or business speculation. It is advisable to set the business objective after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.

  • Strengths: characteristics of the business, or project team that give it an advantage over others
  • Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others
  • Opportunities: external chances to improve performance (e.g. make greater profits) in the environment
  • Threats: external elements in the environment that could cause trouble for the business or project.

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